Lead Generation

So you want to know about lead generation?

When people ask me what I do I tell them I’m in marketing, when they ask me what kind of marketing I tell them I’m in the lead generation sector and then I see the blank expressions and I chalk it up as yet another person who hasn’t a clue about what lead generation is.

Now I’m talking about bright intelligent middle-class type of people with decent jobs and homes and even they don’t get it.

Most of us catch a little tv during the week and see lead generation at work right in front of us but yet fail to realise that we are seeing lead generation at work. Take the go compare ad for example, who hasn’t seen the fat opera singer jumping out at you and singing “go compare, go compare...”

We all know the ad but don’t make the connection to lead generation. Even when we go on the internet and search for go compare an place an enquiry for car insurance we still don’t realise that the whole concept is all about lead generation. Go compare make their money by lead generation and providing business leads to the insurance companies - it’s that simple!

Conventional Advertising v Modern Lead Generation

If you’ve been in business a while or perhaps thinking about going into business you will find that most of the marketing information available to you is of the conventional type. It will tell you how to put together a mail shot, how to work an ad for the newspaper and give you loads of information about marketing methods that are already in the graveyard.

The big companies know that conventional advertising spend no longer provides enough business leads to warrant the expense and are rapidly moving to performance marketing. For the uninitiated that means that the advertiser no longer pays out for advertising on the basis that it might bring in new business leads but instead pays out only for a specific lead like a customer enquiry.

So think about it for a moment, why would you want to pay out £2,000 or £3,000 for a yellow pages ad that may or may not give you little return for your money when you can pay out a specific amount of money for a guaranteed business lead?

In other words why would you want to gamble your advertising revenue?

Time for an Example on How Lead Generation Works

Lets say you’re a building contractor working in the London area and you worked out that kitchen extensions gave your company the most profit. Wouldn’t it be nice if you could pick up the phone and give me a call and say “ Tom, I need business leads for Kitchen extensions in London, what can you do for me?”

Now this might seem like a tall order but I am pleased to tell you that I can give you kitchen extension leads for London or for anywhere else in the UK. As a matter of fact I can give you business leads for almost any home improvement category anywhere in the UK, all you have to do is ask me?

Do it now, give me a call on 0871 5989 529 and ask me. I’m here at my desk virtually 12 hours a day seven days a week as I too am building my business and to do so I need new clients that want to buy business leads.

How Much Do Business Leads Cost?

I can tell you that they cost a lot less than the money you gamble on conventional advertising.

When you buy a business lead from QFJ Media we have already qualified the lead by carrying out the following checks:

We confirm that the client address ties up with the post office directory.
We use e-mail verification tools to ensure that we have a valid e-mail address.
We check to see if the property is available on street view; if it is you get a photo of the property with the enquiry.
Where there is any doubt whatsoever we call the client for confirmation.
If we are unable to qualify the lead it is dumped.

All of this is done before we let the leads go to our network.

As for costs it very much depends on the assumed value of the business lead but first you need to know the difference between exclusive business leads and non-exclusive business leads.

Most lead generation businesses offer a non-exclusive business leads service. That is to say that they will try to sell their business lead up to five times to different service providers. The reality of course is that this is not always possible and that on average business leads are actually sold two times.

QFJ Media provide home improvement business leads throughout the UK in over 100 different work categories.

Business leads start at £10.00 and go upwards depending on the category, location and assumed value of the project. Lets say we provided a business lead for a new roof in Manchester with an assumed value of £5,000 then this lead we would sell at £15.00. Now if we sold a business lead for a kitchen extension in London then the assumed value would be £35,000 so this lead we would sell for £30.00.

Suggestions

Take a good look around our website, explore our portfolio of lead generation sites and get a feel of how we generate business leads for our clients. We’re very professional and are geared to shake up the industry and dominate the UK home improvement lead generation sector across all the main categories.

Next, take a look at you own business and determine what category of leads you really want and what those leads might be worth to your business.

Then get in touch...

Tel: 0871 5989 529
E-mail: support[@]qfjmedia.com

QFJ Media is the UK’s Fastest Growing Business Leads & Lead Generation Network

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